For more information, please contact Rob Davison at (617) 373-5721
or r.davison@neu.edu.

Northeastern’s identity system, established in 1998, includes an identifying logo and specified colors and typography. The system serves the University in two important ways:

• It communicates that Northeastern is a leader among universities.

• It provides visual cohesiveness for Northeastern’s many communications.

From Web sites to advertisements, letterheads to signage, recruitment materials to press releases, this single, unifying identity strengthens all promotional and informational pieces that represent the institution.

The following basic guidelines provide information about the logo design, correct and incorrect logo use, colors, and typography. They also cover the most frequently used application, University stationery, by outlining the different components and proper letter formatting. Finally, the guidelines point you toward additional information, including how to order stationery and obtain copies of the logo.

Maintaining the coherence of Northeastern’s visual communications is a vital step in protecting the integrity of its image. By using the logo correctly at all times, you help ensure that the University continues to enhance its reputation as a premier academic institution.